Here's a list of what you should have in your topic:
1) What it is you want the other person to do
Not many people are guilty of leaving this out to be honest, but being vague does not help you, and neither does having it in the middle of a giant wall of text. Preferably put it as the topic title so you immediately attract the right people for the job, and repeat it at the start of your first post, possibly explaining a little more.
eg Title - Looking for a Colourist
Thread - I need a colourist to colour the pages of lineart I will be drawing out (made in photoshop with separated layers) and if possibly they could help me with writing dialogue too.
2) What is it you want to create?
This is more of a problem when you don't have a set idea, but saying 'I'll do any genre' is unbelievably irritating for potential collaborators because they don't want to waste time sending you a pitch only to hear that you don't like the idea and that it's out of the area you prefer to work in. Diversity is good, showing a preference is much better.
Include your intention for style (if drawing/colouring) or length.
eg I'd like to do a serious, gritty kind of story because I have a very dark style. I could do more fantasy or sci fi things, but I won't do romance or comedy. I'd prefer doing at most 50 pages of a script, unless it dazzles me.
3) Show a sample of what you do
DO NOT LINK TO IT IF IT'S AN IMAGE. Use the url of the image in between the image tags:
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so the picture is directly in your post. People are lazy, not only do they want you to work for free with them, they want you to lay everything out on a plate for them. Not to mention the fact that you should really only have about 3 to 7 pictures to show the best of your work and your range. (showing actual comic pages is always a help)
Do NOT show images of a style you cannot replicate for comics or do not intend to continue using.
For writers, putting a bit of a page script in spoiler tags
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would be advisable, as well as story ideas you have so the artist can see how you transfer your ideas.
4) Tell them what you expect
What methods of communication are you going to use, if any? (bear in mind the time zones can be very different, as well as people's erratic sleeping patterns. It's best to establish this early on so you know how/when communication will work)
How often do you expect pages prepared for uploading?
Do you want the other person involved in setting up the website with custom images etc.?
5) Give them a way to contact you
If you don't frequent the forums much you're likely to miss out on some responses unless you mention this and give them another form of communication such as e-mail.
General things to remember
-Use proper grammar/punctuation, especially if you're a writer.
-People are lazy, spell everything out for them on the one page if possible and don't have massive walls of text for them to sift through.
-When pitching your idea for a plot summarise it in one 'log line', followed by a short (I cannot emphasise that enough) paragraph. Any story that cannot be summarised like this is likely to be too complex and confusing, and also the ending shouldn't be given away as that partially prevents your idea being stolen.
(log line:) A badass called SuperBiasedMan goes around an internet forum generally being badass.
(longer paragraph:) SuperBiasedMan goes around this internet forum called JeevesSmack (about drugs) where he generally badasses around the place. But then spambots take over and interfere with his badassery. He must be extra badass to badass those badass spambots out of there to restore his badasslands to his normal badass state again. It's gonna be badass.
-Which brings me to another point, avoid re-using words too much. In general, it get's boring. (unless done in a funny way )
-One last thing, it doesn't help you really but please tell people when you're not looking for any new applicants. It's just more polite and prevents necroposting on the forums.
EDIT: Also, do not either bluntly or discreetly refer to past colabs that didn't work out, it'll just make it sound like either you were too difficult to work with or you're bitter about partners deciding to leave (just think of it like dating, don't mention exes if you wanna get laid).
What not to do:
eg -I'm looking for an artist who'll actually stick around and be able to keep to a schedule.
-My last artist bailed on me so I need someone new who will actually stay.
- YOU BETTER F**KING FINISH MY STORY UNLIKE THE LAST GUY I WAS WORKING WITH OR ILL HAVE TO BUST A METAPHORICAL CAP IN YO ASS